Can I Make Money On Snapchat

Snapchat is a messaging app, with over 200 million users daily. When you can reach so many people in one place, there are many opportunities. Below, you will discover how to make money on Snapchat in 2021 and grow your account.

What Is Snapchat?

It was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. It is an app that you can download on your smartphone, create an account, and start connecting with other people.

The focus of the app was on sharing images or snaps. For this reason, it has created many filters and options when you take images or make videos. The best part is that users can't save or share the images they receive. Once you see them, the app deletes them.

This is a great way to make sure you will have complete privacy. It gives freedom to try different things, and many members share weird or funny images. It is the only popular messaging app that offers this feature. You can easily take a snap, which is the word used for the images, share it with one or more persons, and the app will delete the image.

Compared to other social apps, it does not have a feed or posts like Instagram. It looks more like Messenger with extra features when it comes to images and better privacy. Snapchat is not available on a desktop or your laptop. If you decide to use it for fun or making money, your activity depends on the hours you use your phone.

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Why Is Snapchat A Great Place To Make Money

Snapchat does not include any ads that use to earn money like YouTube, so you need to promote a product or service. Even if you decide to become a Snapchat influencer, you need to grow your following around a niche. Snapchat is the right place to promote a product for the following reasons:

1. Fun Way To Engage With Other People

Most social networks allow you to follow other people. You must then create content, engage with likes or comments, and figure out ways to do a better job than a competitor in your niche. This process is not always fun. It can be difficult and boring when you create a new account and growing an audience on other platforms.

Snapchat allows you to send snaps in a few clicks and encourage to share their images as well. It is a more interesting way to reach your followers and requires more creativity than other alternatives.

2. Attract New Followers

You can quickly grow your following if you target young audiences. Most users are between 13 and 29 years old. You need snaps that are interesting for these age groups. Of course, you must add value to these people like any other platform.

3. Show Them You Are A Real Person

Many business accounts use automation tools and social media managers to run their accounts. In many cases, the content or their messages are not natural. Snapchat needs engagement between real persons. You have to bring your personality into the app if you want other users to relate with you.

4. Share Images With Tips and Insights

If you have created an account to make money, you probably focus on a niche or a product. When people follow you, they expect to learn more. It's a great opportunity to send snaps with tips or insights to build trust with the followers.

It is not spam because people expect to receive these types of messages. On the other hand, sending personal messages with promotions on platforms like Facebook and Twitter is spam.

5. Follow The Trends

Snapchat is a popular app for young teenagers and young adults. However, they don't have many users of older ages, and most businesses avoid it. Only 5% of businesses and marketers are already on Snapchat.

If you create an account to make money, you will not have many competitors. You will prove that you are not scared of the new marketing types and can follow the trends.

3 Ways To Make Money On Snapchat

There are three ways to make money on Snapchat. While these ways have many subcategories, you don't have the range of other platforms. However, they are enough for most Instagram users that want to earn money:

1. Sell Your Snaps

If you are an influencer on Snapchat or have a big audience, some companies will want to advertise their products to your followers. The value of your snaps depends on the Fanbytes Score and your followers. The Fanbytes score is from 0 to 100, depending on your engagement with the target audience.

This method is quite simple, but it can take time. You need to start getting followers and engagement. You will read suggestions on how to grow your account in this post.

2. Affiliate Marketing

Affiliate marketing can work with any audience and platform. When you promote other people's products, you can earn a commission per sale. It is quite different than sponsored snaps because you get paid only for the results. Also, you can join affiliate programs and promote products even if you have a few followers. For example, Clickbank is free to join and has no requirements for beginners.

The main benefits are that you can start right away and earn more money than other methods because of the big commissions. However, you don't get paid when you don't make sales.

It is important to promote the right products. This process is easy when you have a niche-focused following. For example, your niche can be fitness, photography, movies, food, personal development, etc. Then, you promote products relevant to this niche.

You can post affiliate links or send traffic to a website that includes your links. The second option tends to be more effective because you can mention a few benefits before sending them to a sales page. If you don't have a website, you can use Jimdo that includes simple templates to promote your product.

3. Sell Your Products Or Services

If you have an online store, a product, or a service that you can sell to make money, you can find buyers on Snapchat. It needs a similar strategy to affiliate marketing.

You need to send traffic to an external page where they can complete a purchase. If you are a beginner, you can create a dropshipping store on Jimdo. You will add other people's physical products, and when you make a sale, they will ship them for you.

You can follow the same process with services. If you have a gig on a freelance platform or want to find clients directly, you can send messages with your offers.

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How To Get Traffic With Snapchat

If you follow the last two methods to make money, you will need to send traffic to another page. The good news is that there are four ways to achieve that.

1. Snap Ads

It is one of the advertising methods of Snapchat. You can set short video ads that appear on the screen of your target audience. You can target Snapchatters based on their demographics, interests, and behaviors. The ads are similar to other social media ads, but Snap Ads has not many competitors like Facebook and Twitter.

You can add a call to action on each ad that motivates the user to watch a longer video, visit a website, download an app, or read an article. The goal of Snap Ads is to get traffic on a website or increase engagement.

2. Geofilters

This is a free way to promote a brand name. For example, you can use it to promote your website, online store, or offline business. You can create a free geofilter for a public place that is important for your business. It can be a park in your area, your neighbor, or an event. In every case, you can add a logo but not links or contact details.

People love geofilters and use them to take snaps. If they like your geofilter, they can use it in many images and share it with their friends. It is not a direct way to get traffic like Snap Ads, but you can test it and check the results.

3. Sponsored Lenses and Posts

It is another fun way to promote your brand on Snapchat. Branded lenses include your logo or the product you want to promote. When users share sponsored lenses, they look like brand suggestions from their friends.

Many big brands use sponsored lenses to increase brand awareness and get more sales. In some cases, it is not the best option if you want to get sales fast.

4. Send Snaps To Your Followers

The only way to get free traffic from Snapchat is to engage with your followers and create conversations. You can send images and videos that present your products, text messages, or your links.

The goal is to make them click your affiliate link or the link of your website. You can also add it to your image or video instead of posting it directly. However, it is important to add some value before making an offer.

You can make a video with tips and mention the product. For example, if you mention ten ways to lose weight, one of these ways will be your product. It is ok to be creative and figure out different ways to get clicks on your links.

How To Grow Your Snapchat Following

You need to grow your following if you want to make serious money on Snapchat. There is not a minimum number, but we need to gain as many followers as possible. Here are ten effective ways to get followers.

1. Add Friends With The Adress Book

The first suggested step by Snapchat is to add your contacts via the address book. It is an easy way to get followers fast. Snapchat will use their phone numbers to find them on the app. If they are on the app, it will add as your Snapchatters. Then, they will get a notification to follow you back.

This is a good idea because most people tend to follow back people they already know. Many new users start with hundreds of followers by using their contacts alone.

If you want to go one step further, you can add any phone numbers from other sources. For example, you can find your Facebook friends or small businesses can add phone numbers of their leads and customers on the address book.

2. Add Your Email Subscribers

Snapchat does not have a feature to add email subscribers to your following, but it is an excellent idea to let your subscribers know you have created a new account. Affiliate marketers and store owners tend to have email lists. If you don't have a list and don't want to create one, you can skip this step.

If you have a big list, you can send it only to subscribers of younger age. You can offer rewards to those who will follow you, like free content or coupons about a product.

3. Add Snapchat To Your Website

The same applies if you have a website. You can add a link to Snapchat on the sidebar or below the content. Some visitors will be interested in following you on Snapchat and other platforms. Of course, we assume that you promote this website on your Snapchat as well. If you promote a different website later, it would be confusing for your followers.

4. Send Direct Messages With Your Snapchat Link

When you use other social networks, you can request from your followers to check your Snapchat account. Many of them will decide to follow you because they want to get your updates. Followers from other social apps like TikTok and Instagram have even more chances to follow you again.

You can write something simple to invite them. For example, explain that you have created a new account, the content they will receive, and any other benefits of your Snapchat followers.

5. Post Your Snapcode on Social Media

You can promote your new Snapchat account on other social networks. It is free and easy to write a few short posts and share your Snapcode. Some followers or friends will decide to follow you on Snapchat, which may motivate them to create a new account.

You can plan to write multiple posts with different calls to action. Multiple posts can reach more people. The right number depends on the platforms. For example, you need more posts on Twitter than Facebook to reach the same number of followers.

6. Connect With Influencers

One of the best investments in the online world is to connect with influencers. They can send tons of traffic to your website or help smaller accounts grow their following fast.

You can search for influencers in your area or your niche. Then, you can figure out ways to contact them. The easiest way is to send them a message and ask for more information.

7. Ask For Suggestions

Some platforms have features that allow other people to suggest an account. For example, Facebook users can invite friends to pages even if they have not created them.

Snapchat includes the same feature. Other people can suggest your account to their followers. So, you can encourage them to do it. It takes less than one minute to do this process.

If you have a new account on Snapchat with a few followers, you can request followers' suggestions on Twitter, Facebook, and Instagram. They can write a simple tweet or a simple post with your Snapcode or share your posts that mention it.

8. Run Contests On Social Media

You can run contests that offer a reward. The participants must follow you on Snapchat to be eligible for the contest, and then you can add more required actions if you want.

Contests are a great way to get the attention of other social media users and help you grow your following. You can use software for the contest and choose the winners from a random draw.

9. Use Paid Ads

You can target people that follow the official page of Snapchat on Facebook. There are other groups and pages from Snapchat fans as well. It will take a few dollars to start putting your Snapcode in front of their eyes and ask for a follow.

Conclusion

Snapchat is a unique messaging app. The users feel comfortable to send photos and videos because of privacy protection. If you want to make money on Snapchat, you need to become a part of their app and have fun. If you plan to promote a product, figure out creative ways to do it with your snaps and stories.

The biggest advantage, compared to other methods and platforms, is the lack of competition. Most internet marketers and businesses are not on Snapchat yet. We can assume that they don't know how to use it for marketing because the potential of the app is huge.

If you keep building your following and engage with them, your efforts will get results sooner or later. The USA alone has over 100 million users, and you can get your share in this audience.